Department of Business Administration

Shahnuma Sharmin is a distinguished marketing and branding professional with over 11 years of experience in branding, communications, and marketing strategy. A proud ULAB alumna, she earned her BBA in Human Resource Management and later completed her MBA in Marketing.
She began her career in advertising and has since worked across diverse industries, including digital healthcare, banking, lifestyle, and events. She also served in the ULAB Career Services Department, contributing to the professional development of students at her alma mater.
Currently, Shahnuma serves as the Head of Strategy & Digital at BYD Bangladesh, where she leads the company's marketing strategy and digital initiatives. Under her leadership, BYD Bangladesh successfully launched the BYD Sealion 6, a milestone campaign that strengthened the brand's market presence. Her expertise in brand building and lead generation has driven measurable business growth, while her exceptional performance earned her a double promotion within just 1.5 years.
Shahnuma has also received specialized training at BYD Headquarters in Shenzhen, China, enhancing her expertise in the rapidly evolving electric vehicle industry. Her journey reflects a commitment to innovation, strategic thinking, and leadership, making her an inspiring success story among ULAB's alumni.

Mumtahina Anika has emerged as a driving force in Bangladesh's e-commerce ecosystem and is making a growing impact beyond its borders. A distinguished alumna of ULAB, she earned her bachelor's degree in Finance, building a strong foundation for her entrepreneurial journey.
In 2022, Anika co-founded Zatiq, an all-in-one e-commerce platform designed to help entrepreneurs simplify and streamline their business operations. As the company's Chief Operating Officer (COO), she leads finance, strategy, and operations, playing a pivotal role in the company's rapid expansion beyond Bangladesh.
Her remarkable achievements were recognized in 2024 when she was named to the Forbes 30 Under 30 Asia list. Her entrepreneurial journey began at the age of 15, when she built a retail chain spanning four districts that generated Tk 50,000 in daily revenue and created opportunities for 50 women, all without external investment. Her early exposure to coding and digital technologies gave her a unique technical advantage that complemented her business expertise.
Currently pursuing a Master's in Finance at SEGi University, Anika continues to combine academic excellence with entrepreneurial leadership. Her journey serves as an inspiration to aspiring entrepreneurs and future leaders in technology, finance, and business.

Wasima Ullah is a marketing professional and a proud ULAB alumna, holding a bachelor's degree in Marketing with a minor in Media Studies. She has built a promising career through a combination of academic excellence, leadership, and hands-on industry experience.
Her leadership journey began at the ULAB Business Club, where she started as a content writer and, through her dedication, rose to become the club's President. During her tenure, she organized impactful events and workshops that fostered student engagement and professional development. She also served as a Peer Mentor, helping freshmen transition into university life, and as a Teaching Assistant under the ULAB BBA Program.
Even before completing her degree, Wasima launched her professional career as a PR and Communications Intern at Wander Woman. Her outstanding performance earned her two promotions, leading to her role as Senior Executive, PR & Brands. In this position, she collaborated with multiple brands and organizations, strengthening her expertise in public relations, brand management, and strategic communications.
Currently, Wasima serves as a Territory Officer at British American Tobacco Bangladesh (BATB), where she leads sales operations, manages trade initiatives, and drives execution excellence in the field. Her journey reflects resilience, leadership, and a commitment to continuous learning, making her an inspiring example of how passion and perseverance can translate into professional success.

Md. Sohel Rana, Deputy General Manager of Construction at Rancon Real Estate Ltd. and a proud alumnus of the ULAB MBA program, exemplifies strategic leadership and operational excellence in Bangladesh’s real estate sector. With over a decade of experience, he has successfully led numerous residential and commercial developments that blend structural precision with sustainable design.
Driven by a passion for professional growth, Sohel pursued his MBA at ULAB to strengthen his leadership capabilities and strategic insight. The program’s case-based learning and collaborative environment enhanced his ability to align financial strategy with engineering execution, manage complex projects, and inspire cross-functional teams.
At Rancon Real Estate, his leadership has contributed to the timely and efficient completion of several landmark projects, underscoring his expertise in project management and team coordination. Beyond his corporate achievements, Sohel remains dedicated to mentoring young professionals and promoting industry-academia collaboration—a vision that began during his time at ULAB. His advice to future leaders: “Keep learning, stay adaptable, and lead with integrity and purpose.”

With over two decades of experience in Information Technology, Md. Hamidur Rahman has established himself as a leader in digital transformation and operational excellence. As Manager of IT at Habib Bank Limited (HBL) Maldives, he has been instrumental in enhancing the bank’s technological infrastructure and ensuring system resilience in an increasingly digital financial landscape. A proud ULAB MBA graduate with a specialization in Supply Chain Management, Hamidur credits the program for expanding his strategic thinking and leadership abilities beyond the technical domain. His holistic approach combines cross-functional insight with deep technical expertise, enabling him to lead complex projects, optimize business processes, and promote collaboration across teams. Guided by his philosophy, “Chase excellence; success will follow,” he continues to drive innovation while inspiring others to pursue continuous improvement. Hamidur believes future leaders must embrace adaptability, lifelong learning, and a problem-solving mindset to thrive in the rapidly evolving world of technology and management.

Md. Azad-Deen Azom is a corporate trainer and Senior Executive of Training at Popular Pharmaceuticals Ltd, one of the country’s leading pharmaceutical companies. As an alumnus of the ULAB Executive MBA program, Azad has combined academic insight with real-world impact - emerging as a transformative figure in medical training and professional development.
Over the past decade, Azad has trained more than 5,000 medical professionals, many of whom are fresh graduates entering the healthcare sector. His sessions go far beyond instruction; they build confidence, instill ethics, and equip medical officers with the communication and operational skills they need to excel.
His greatest inspiration lies in the growth of those around him. Azad’s goal is simple yet profound: to ensure no medical officer under his watch goes untrained or unprepared. This dedication to collective growth was deeply reinforced during his time at ULAB, where the EMBA program sharpened his leadership skill, curriculum design, and organizational communication abilities.
At Popular Pharmaceuticals, his training modules have become benchmarks for quality and consistency—reflecting his belief that empowering others is the highest form of success.
Looking to the future, Azad encourages young professionals to embrace the digital shift in corporate life. “Familiarity with digital tools is not optional—it’s essential,” he advises. His own journey reflects how a combination of passion, structured education, and dedication to others can elevate an entire industry.

Md. Ataul Goni Osmani, a familiar face in the media, as he served as a senior news presenter on ETV for over a decade. Being the Founder and CEO of Skill Inspire, he is running a capacity-building organization dedicated to transforming essential skill development, training, and employment linkage.
As an alumnus of the ULAB Executive MBA program, Ataul credits much of his strategic clarity and leadership refinement to his experience at ULAB.
With over 14 years of experience in leadership roles across the development and education sectors, Ataul has worked with a wide range of individuals - from slum children to homemakers over 50—proving how a single skill can redefine a person’s future. The EMBA program at ULAB played a critical role in helping him align his field experience with structured management frameworks, enabling him to build Skill Inspire into a purpose-driven, scalable organization.
His work has been recognized by institutions such as ULAB, BUP, DIU, and various ministries, including ICT and Expatriates’ Welfare. Through Skill Inspire, Ataul aims to bridge the gap between unemployment and emerging skill demands in the age of the Fourth Industrial Revolution. With international collaborations already underway, his goal is to make the impact global.
His message to future leaders: “Take initiative, empower others, and build teams that share your vision.”