BUS 314

Course Code: BUS 314
Course Name:
Marketing Management
Credit Hours:
Detailed Syllabus:

Marketing management: concepts, tools, and techniques; Types of products; Product attributes; Product life cycle, New product development; Packaging; Branding; Pricing strategies; Promotional mix; Advertising budget; Media planning; Sales force allocation; Distribution strategies and channels; Marketing requirements of different organizations; Service marketing; Ethical and social issues of marketing; Export marketing; Modern trends in promotion.