BUS 206

Course Code: BUS 206
Course Name:
Principles of Marketing
Credit Hours:
Detailed Syllabus:

Marketing: definition and theories; Strategic planning and marketing; Information for marketing decisions; Understanding consumers; Target market strategy, Product planning: conception and development of new products, branding, and packaging; Distribution strategies; Promotion Planning: advertising, personal selling, sales promotion, publicity and public relations; Price Planning: strategies and techniques; SWOT analysis and marketing plan; International marketing; Service marketing; Social issues of marketing; Social marketing.