Dr. Umana Anjalin is an Associate Professor of the School of Business at the University of Liberal Arts (ULAB) in Dhaka, Bangladesh. Before joining ULAB, she finished her Ph.D. in Communication and Information and her second Masters in Advertising from the University of Tennessee at Knoxville, USA. During her stay in the US, she co-taught social media to undergraduate and graduate students and served as a research assistant at the University of Tennessee. Prior to that, Dr. Anjalin taught Marketing and Business Communication in the Department of Business Administration at the University of Asia Pacific, Dhaka. Before joining academia, she served in the Dhaka Sheraton Hotel in public relations, sales, and marketing departments. Dr. Anjalin did her MBA and BBA from the Institute of Business Administration (IBA), University of Dhaka. Dr. Anjalin has published in many international journals. She also has international book chapters to her credit. She is an active reviewer of Sage and Springer international journals and a member of Gamma, Beta, Phi National Honor Society in the USA.
Bachelor of Business Administration (BBA)
Master of Business Administration (MBA)
PhD in Communication and Information from the University of Tennessee, USA
MS in Advertising from the University of Tennessee, USA
MBA (Marketing) from the Institute of Business Administration (IBA), The University of Dhaka
BBA from the Institute of Business Administration (IBA), The University of Dhaka
Marketing Communication to children and teenagers, consumer behavior of the millennial generation, media usage of the sub continental youth, the portrayal of gender, advertising appeals, and message strategy in advertising, international students’ culture shock and reverse culture shock, and social media activism.
Awards and Achievements:
Maureen Taylor Graduate Student Scholarship Fund in January 2020, from the University of Tennessee, Knoxville.
Maureen Taylor Graduate Student Scholarship Fund in April 2019, from the University of Tennessee, Knoxville.
Edward J. Meeman Scholarship for Fall 2017 in CCI Honors Convocation in April 2017, from the University of Tennessee, Knoxville.
CCI Sally J. McMillan Scholarship for the year 2016-2017 Aid Year in CCI Honors Convocation on April 11, 2016, from the University of Tennessee, Knoxville.
CCI Karl & Madira Bickel Scholarship for the 2015-2016 Aid Year in August 2015 from the University of Tennessee, Knoxville.
CCI Smith Graduate Scholarship (David Lee & Tina Smith Scholarship) for 2014-2015 Aid Year in April 2014 from the University of Tennessee, Knoxville.
CCI James Fly Scholarship for the 2012-2013 Aid Year in May 2012 from The University of Tennessee.
First Runner Up in the poster presentation on 38th Annual Research Symposium, College of Communication & Information, for the poster on 'A Content Analysis of Gender Stereotypes in Contemporary Teenage Magazines' held on February 24, 2016.
Accolade as national honor society membership in the USA for outstanding scholastic achievement in the University of Tennessee – Knoxville Chapter of the Gamma Beta Phi Society (2014-2021).
Journal of Media and Communication, December 2021, Vol. 5, Issue: 2, eISSN: 2581-513X. Anjalin, Umana, Luther, Catherine and Mazumdar, Abhijit (2021). Twitter and Bangladesh: Studying #JusticeForTonu activism from the feminist standpoint perspective, pp. 1-17.
International Communication Research Journal, Fall 2020, Vol. 55, Issue: 2. ISSN: 2153-9707. Mazumdar, Abhijit, Wal, Bhavna, Anjalin, Umana (2020). Tweeting to win: Analyzing social media use in India’s 2019 national elections, pp. 48-64.
International Journal of Economics, Finance and Management Sciences, Vol. 7, No. 5. Sohel-Uz-Zaman, Abu Saleh Mohammad, Anjalin, Umana, Khan, Rashidul Islam (2019). Human Capital Management: Understanding its implications over the business, pp. 170-177.
Journal of Economic & Management Perspectives, 2018, Vol.12, Issue: 2. ISSN: 2523-5338. June 2018. Anjalin, Umana, Sohel-Uz-Zaman, A.S.M. (2018). An Organization of Theories According to a Causal Chain Framework in Relation to Social Media Constructs for Future Research, pp. 711-718.
Journal of Economic & Management Perspectives, 2018, Vol.12, Issue: 2. ISSN: 2523-5338. June 2018. Sohel-Uz-Zaman, A.S.M., Anjalin, Umana (2018). Aligning human capital management with business strategy: Strategic human resource management approach, pp. 634-639.
Journal of Education and Social Development, 2017, 1–1, doi: 10.5281/zenodo.834930 http://www.ibii-us.org/Journals/JESD/ ISSN 2572-9829 (Online), 2572-9810 (Print), pages 7-13. September 2017. Anjalin, Umana, Mazumdar, Abhijit, and Whiteside, Erin (2017). Asian Students' Experience of Culture Shock and Coping Strategies.
Open Journal of Social Sciences, Vol. 4, No. 12. Implementing total quality management in education: Compatibility and challenges (2016), Md. Sohel-Uz-Zaman, A.S.M., and Anjalin, Umana, pp. 207-217.
Journal of Service Science & Management, Vol. 4, No. 3, Sohel-Uz-Zaman. A.S.M. and Anjalin, Umana (2011). Evolution of service: Importance, competitiveness and sustainability in the new circumstances, pp.253-260.
ABAC Journal. Assumption University, Vol. 30, No. 1. ISSN. 0850-0855, Jan-Apr, 2010. pp. 34~52. Published by ASSUMPTION UNIVERSITY, ABAC, Hua Mak, Bangkok 10240, Thailand. Jan-Apr, 2010. Sohel-Uz-Zaman, A.S.M., Anjalin, Umana (2010). ‘Knowledge for Competitive Advantage: Putting Knowledge at the Core of the Business.’
Asia Pacific Business Review, Volume 01, Number 01, ISSN. 2075-2733. pp. 19~32. Published by the Center for Business Research and Development (CBRD), Department of Business Administration, University of Asia Pacific (UAP), 84 Dhanmondi, Rd. 7A, Dhaka 1209, Bangladesh, www.uap-bd.edu. Jul-Aug, 2009. Anjalin, Umana (2009). ‘A Sneak-Peak into the Contemporary Bangladeshi Advertising: Issues that Need Attention.’
Journal of Service Science and Management, Volume 2, Number 4, ISSN Print: 1940-9893, ISSN Online: 1940-9907 (http://www.scirp.org/journal/jssm, doi: 10.4236/jssm.2009.24046). Published online, December 2009. pp.384~393.Published by Scientific Research Publishing, Inc., 5005 Paseo Segovia Irvine, CA 92603-3334 Email: [email protected], Phone: 408-329-4591. December 2009. Sohel-Uz-Zaman, A.S.M., Anjalin, Umana (2009). ‘Knowledge Innovative Organization: The Effect of Constant Organization Renewal.’
Aadvances in Sociology Research (2019). Anjalin, Umana & Mazumdar, Abhijit. 'Sex Appeal: Nudity and Sexual Innuendos in Contemporary Teen Magazines (2019)', (Chapter ID: _61340_) in 'Advances in Sociology Research,' Volume 29. Nova Science Publishers, Inc. New York.
'Globalization and Democratic Values (2018)'. Anjalin, Umana 'Children and Adolescents' Digital/Social Media Usage' article as a book chapter in 'Globalization and Democratic Values (2018)'. Stadium Press LLC, Houston, Texas.
Centre for Business Research and Development (CBRD), University of Asia Pacific, March 2004, ISBN. 984-32-1755-1, pp. 45~48. Anjalin, Umana ‘In a Thick Soup.’ in 'Instant Cases: Cases for Classroom Solution,’ First edition. Centre for Business Research and Development (CBRD), University of Asia Pacific, Dhaka.
Centre for Business Research and Development (CBRD), University of Asia Pacific, March 2004, ISBN. 984-32-1755-1, pp. 75~80. Anjalin, Umana ‘Perplexed’ in ‘Instant Cases: Cases for Classroom Solution,’ First edition. Centre for Business Research and Development (CBRD), University of Asia Pacific, Dhaka.
Centre for Business Research and Development (CBRD), University of Asia Pacific, March 2004, ISBN. 984-32-1755-1, pp. 85~88. Anjalin, Umana ‘Shall we Extricate our Intoxicated Manager?’ in ‘Instant Cases: Cases for Classroom Solution,’ First edition. Centre for Business Research and Development (CBRD), University of Asia Pacific, Dhaka.
Centre for Business Research and Development (CBRD), University of Asia Pacific, March 2004, ISBN. 984-32-1755-1, pp. 99~102. Anjalin, Umana ‘The Parrot Scam’ in ‘Instant Cases: Cases for Classroom Solution,’ First edition. Centre for Business Research and Development (CBRD), University of Asia Pacific, Dhaka.
“My Amma” New Age. June 21, 2004
“A Service with a Smile Indeed” The Daily Star. February 23, 2003
“Civic Rule” The Daily Star. January 31, 2002
“Terrible Tenants and Despicable Landlords” The Daily Star. May 13, 1996
“Portrait of an Illustrious Lady” The Independent. April 2, 1996
“Lest We Forget” The Daily Star. April 1, 1996
Summer Annual AEJMC (Association for Education in Journalism and Mass Communication) Conference 2021 (104th Annual Virtual Conference) organized by AEJMC. August 4-7, 2021. Paper presented in cultural and critical studies division, AEJMC Conference. Anjalin, Umana, and Mazumdar, Abhijit (2021). India’s #MeToo Movement in Bollywood: Exposing Cultural & Societal Mores.
Summer Annual AEJMC (Association for Education in Journalism and Mass Communication) Conference 2018. Washington, DC, organized by AEJMC. August 6-9, 2018. Anjalin, Umana, and Luther, Catherine (2018). Social Media Activism in Bangladesh: 'Understanding the #JusticeForTonu Movement from a Feminist Standpoint Theoretical Framework.' (Commission on the Status of Women, Refereed Paper Session: Dating, Activism, and Harassment in the #MeToo Era). Paper ID: W071.
2017 IBII International Conference ICBCE '17 (International Conference on Business Intelligence, Computer Science, and Education) — (for the ICESD '17 — International Conference on Education and Social Development Houston Conference). Organized by Sam Houston State University, Houston, TX, April 7-9, 2017. Anjalin, Umana, Mazumdar, Abhijit, and Whiteside, Erin (2017). 'Asian Students' Experience of Culture Shock and Coping Strategies' (ID: E173238).
2016 International Conference on Information Science, Technology, Management, Humanities & Business (ITMAHUB), Penang, Malaysia. Organized by Malaysia Technical Scientist Association, Melaka, Malaysia. November 21-23, 2016. Anjalin, Umana, and Sohel-Uz-Zaman, A.S.M. (2016). 'An Organization of Theories According to a Causal Chain Framework in Relation to Social Media Constructs for Future Research.' Paper ID: #1570315891.
2016 International Conference on Information Science, Technology, Management, Humanities & Business (ITMAHUB), Penang, Malaysia. Organized by Malaysia Technical Scientist Association, Melaka, Malaysia. November 21-23, 2016. Sohel-Uz-Zaman, A.S.M., and Anjalin, Umana (2016). 'Aligning Human Capital Management with Business Strategy: Strategic Human Resource Management Approach.' Paper ID: #1570315184.
1st International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS2011). Organized by Middlesex University Dubai, U.A.E. November 22-24, 2011. Anjalin, Umana, and Sohel-Uz-Zaman, A.S.M. (2011). ‘Breaking Away from the Advertisement Clutter in the Face of Media Fragmentation.’ ISBN: 978-9948-16-372-5, pp. 141. ISBN: 978-9948-16-372-5, pp. 141.
First International Conference of Global Business and Management Forum,’ Theme: Emerging Paradigms of Global Entrepreneurship and Management: Issues and Challenges. Organized by Pearl School of Business, Gurgaon, India, and GHS-IMR Kanpur, India. November 7-8, 2008. Chowdhury, Sarwar R. Anjalin, Umana, and Sohel-Uz-Zaman, A.S.M. (2008). ‘Innovation in Pedagogy in the University of Asia Pacific.’ Paper No. LI06.
The Fifth Wuhan International Conference on E-Business Integration and Innovation through Measurement and Management, Wuhan, China. Organized by School of Management, Wuhan University of Technology, P.R. China, Published by Wuhan University of Technology Press, Wuhan, China; 122, Luoshi Road, Wuhan, China. May 27-28, 2006. Sohel-Uz-Zaman, A.S.M., Anam, S., Yousuf, Rabeya L., and Anjalin, Umana (2006). ‘Building Innovation Capability: Bangladesh Case Study.’ Alfred University Press, ISBN 0-9604962-8-9, Volume –III, pp: 2225 -2232.
The Fifth Wuhan International Conference on E-Business Integration and Innovation through Measurement and Management, Wuhan, China. Organized by School of Management, Wuhan University of Technology, P.R. China, Published by Wuhan University of Technology Press, Wuhan, China; 122, Luoshi Road, Wuhan, China. May 27-28, 2006. Yousuf, Rabeya L., Anjalin, Umana, Sohel-Uz-Zaman, A.S.M., and Anam, S. (2006). ‘Innovative CRM in Bangladesh.’ Alfred University Press, ISBN 0-9604962-8-9, Volume -II, pp: 1103 -1109.
International Conference on Innovation and Management. Organized by School of Management, Wuhan University of Technology, P.R. China. Published by Wuhan University of Technology Press, Wuhan, China; 122, Luoshi Road, Wuhan, China. October 2005. Sohel-Uz-Zaman, A.S.M., Yousuf, Rabeya L., and Anjalin, Umana (2005). ‘Breaking the Isolation: A way to Effective Innovation.’ ISBN 7-5629-2329-9/G ∙ 299, pp. 623~628.
International Conference on Innovation and Management. Organized by School of Management, Wuhan University of Technology, P.R. China. Published by Wuhan University of Technology Press, Wuhan, China; 122, Luoshi Road, Wuhan, China. October 2005. Sohel-Uz-Zaman, A.S.M., Yousuf, Rabeya L., and Anjalin, Umana (2005). ‘Marketing Innovation – A Bangladesh Perspective.’ ISBN 7-5629-2329-9/G ∙ 299, pp. 556~559.
International Conference on Innovation and Management. Organized by School of Management, Wuhan University of Technology, P.R. China. Published by Wuhan University of Technology Press, Wuhan, China; 122, Luoshi Road, Wuhan, China. October 2005. Sohel-Uz-Zaman, A.S.M., and Anjalin, Umana (2005). ‘Innovative Organizational Culture – Putting HR and Culture at the Heart of Innovation.’ ISBN 7-5629-2329-9/G ∙ 299, pp. 287~291.