Nazmun Nur Eva

Nazmun Nur Eva is a Senior Lecturer at the ULAB School of Business, where she teaches BBA program courses. As a scholar-practitioner, she brings together over twelve years of combined experience in academia and multinational corporate environments in Bangladesh and the United Kingdom, enabling her to bridge rigorous academic theory with contemporary business practice.

Prior to joining ULAB in May 2023, she served as a Lecturer and BBA Program Coordinator at two leading private universities in Bangladesh, contributing to curriculum delivery, academic coordination, and student development. Her earlier corporate career in multinational organizations provided extensive exposure to strategic management, customer relationship management, organizational practices, and business operations, enriching her teaching with practical insights and industry relevance.

Ms. Eva holds an MBA in Business Management (Strategic Marketing & HRM) from Liverpool John Moores University, UK, a Postgraduate Diploma in Business Administration from the Business College of London, UK, and a Bachelor of Business Administration with majors in Human Resource Management and Marketing from East West University, Bangladesh. She is currently pursuing an MPhil in Strategic Marketing & Human Resource Management at the Bangladesh University of Professionals (BUP).

Her teaching and research are driven by a commitment to developing future business leaders through critical thinking, experiential learning, and meaningful academia–industry collaboration. Her research interests include strategic management, marketing, entrepreneurship, human resource management, branding, consumer behavior, employee psychology, and organizational sustainability. Through her academic work, industry engagement, and student mentorship, she strives to contribute to evidence-based management practices and sustainable business development in emerging economies.

MPhil: Strategic HR & Marketing Management (Course work completed), Bangladesh University of Professionals(BUP), Bangladesh

MBA: Business Management (Strategic HRM & Marketing), Liverpool John Moores University, UK

BBA: Human Resource Management and Marketing, East West university, Bangladesh

PGD: Business Administration, Business College of London, UK

Strategic HR & Marketing Management, Entrepreneurship, Training and Development, Branding, Consumer Behavior, Employee Psychology.

Current project: 

• Frozen food market of Bangladesh: Role of Strategic management practices for sustainable performance.

Previous projects:

• Strategic analysis of different sports retailer brands of UK
• Successful brand establishment and achievement of customer satisfaction through effective marketing mix of a particular fast food chain in UK.

Awards:

• Awarded as “Certified trainer of Customer Relationship Management” from Mcdonald’s Corporation, UK.
• Awarded for Diploma on “Customer Care Course” from McDonald’s University London for contributing to the professional standards of McDonald’s Corporation, UK.

1. Dada, M., Reaz, M. T., Ribero, J. J., & Eva, N. N. (2024). The impact of colour vision defects on travel destination selection. In R. Khamis & A. Buallay (Eds.), Board diversity and corporate governance (pp. 189-203). Cham: Springer.
2. Eva.N.N.,Chowdhury, S.,Sajib,M.A.I.,(2019). Economic Impact of Rohingya Crisis on Bangladesh: Evidence from GDP Perspective. University of South Asia Journals,Vol 5, Iss 1, December 2019, pp. 91-108.
3. Chowdhury, S.,Sajib,M.A.I., Eva.N.N., (2019). Assessing Return on Investment of Organized Furniture Companies in Bangladesh. University of South Asia Journals, Vol 5, Iss 1, December 2019, pp. 91-108.

1. Bhowmik, P., Rabby, G. M., Sarker, M. A. R., Ferdousi, F., & Eva, N. N. (2025). “Social Entrepreneurship Education Program at Tertiary Level for Promoting Sustainable Environment Among SAARC Countries.” Paper accepted for presentation at the International Conference on Economics, Business and Technology Management (ICEBTM 2025), Dhaka, Bangladesh, 14–15 November 2025