Course Catalogue of BBA

Course Catalogue of BBA

Course Code: BUS 101
Course Name: Introduction to Business
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:History and forms of business organization and ownership; Environment of an enterprise; Organizing and managing enterprise; Management of human resources, market, productions, operations, and finance; Management tools and information systems; International business and globalization; External environment of business; Future outlook of business; Business ethics.


Course Code: BUS 102
Course Name: Principles of Accounting
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Introduction to accounting principles; Accounting equation; Recording process; Adjusting and closing entries; Preparing financial statements; Completing the accounting cycle; Accounting for merchandizing operations; Special journal; Inventory recording methods; Control of cash.


Course Code: BUS 103
Course Name: Mathematics for Business Decisions
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Linear programming; Matrix; Inequalities; Differential calculus: variables, functions, and limits; Differentiation rules for differentiation algebraic forms; Application of differentiation: tangent and normal, maxima and minima, rate of change; Successive differentiation; Transcendental functions; Radius of curvature; Theorem of mean values; Integral calculus: integrals, discrete integration, integration by parts, and multiple integrals; Analytical geometry.


Course Code: BUS 104
Course Name: Introduction to Finance
Prerequisite: BUS 102
Credit Hours: 3.00
Detailed Syllabus:Nature and scope of finance; Fields of finance; Goals of financial management; Functions of a financial manager; Financial statements and their analysis; Time series vs. cross sectional analysis; Time value of money; Risk and return; Capital budgeting techniques; Cash flow estimation; Valuation of common stocks, preferred stocks, and ordinary bonds; Capital structure decisions.


Course Code: BUS 105
Course Name: Introduction to Micro Economics
Prerequisite: BUS 103
Credit Hours: 3.00
Detailed Syllabus:Economics: basic concepts, tools and techniques; Theory of demand; elasticity; Consumer behavior and market demand; Theory of production and cost functions; Price and output determination in different product markets; Perfect competition, monopoly, oligopoly, and monopolistic competition; Factors of markets; Pricing of factors of production; Markets and economic efficiency; Public goods and externalities.


Course Code: BUS 201
Course Name: Introduction to Macro Economics
Prerequisite: BUS 103
Credit Hours: 3.00
Detailed Syllabus:Basic concepts, tools, and techniques of economics; National income and other related concepts: measurements and use; Aggregate demand and supply; Consumption, saving and investment; Demand and supply of money; Money, growth, and inflation; Demand and supply of labor; Theories of national income determination; Business cycles; Unemployment and inflation; Fiscal and monetary policies and automatic stabilizer: concepts and applications; Economic growth.


Course Code: BUS 202
Course Name: Business Statistics I
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Statistics: definition and types; Types of variables; Frequency distributions and graphic presentations; Measures of central tendency: mean, median, and mode; Dispersion: measurements, interpretations, and uses; Skewness; Probability concepts; Discrete and normal probability distributions.


Course Code: BUS 203
Course Name: Principles of Management
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Meaning and importance of management; Evolution of management thoughts; Managerial decision making; Corporate social responsibility; Planning: setting objectives and implementing plans; Organizing; Managing change; Direction; Motivation; Leadership; Group dynamics; Controlling; Managers in the changing environment.


Course Code: BUS 204
Course Name: Business Statistics II
Prerequisite: BUS 202
Credit Hours: 3.00
Detailed Syllabus:Basic concepts of statistics; Sampling methods and central limit theorem; Estimation and confidence interval; One-sample tests of hypothesis; Two-sample tests of hypothesis; Linear regression and correlation; Multiple regression and correlation; Analysis of variance; Non-parametric methods: Chi-square applications; Statistical quality control; Index numbers; Time series and forecasting; Decision theory; Applications of Megastat, SPSS, and MINITAB.


Course Code: BUS 205
Course Name: Business Communication
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Role of communication in business organization; Communication process; Perception and reality; Filter of the mind; Use of visual aids in communication; Barriers to effective communication; Principles of business writing; Qualities of effective business correspondence; Business letters, e-mails, and memorandum; Job application and résumé writing; Report writing and presentation; Public speaking and oral communication; Listening.


Course Code: BUS 206
Course Name: Principles of Marketing
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Marketing: definition and theories; Strategic planning and marketing; Information for marketing decisions; Understanding consumers; Target market strategy, Product planning: conception and development of new products, branding, and packaging; Distribution strategies; Promotion Planning: advertising, personal selling, sales promotion, publicity and public relations; Price Planning: strategies and techniques; SWOT analysis and marketing plan; International marketing; Service marketing; Social issues of marketing; Social marketing.


Course Code: BUS 207
Course Name: Financial Accounting
Prerequisite: BUS 202
Credit Hours: 3.00
Detailed Syllabus:Basic concepts of accounting; Accounting for current assets and current liabilities; Accounting for long term assets and long-term liabilities; Accounting for owners’ equity; Partnership accounting; Accounting for VAT; Accounting for leases; Accounting changes and error analysis; Cash flow analysis; Financial statement analysis; Accounting for non-profit organizations.


Course Code: BUS 208
Course Name: Business & Legal Environment
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Legal environment in Bangladesh including both commercial and industrial law; Law of contract; Sale of goods Act. Law of agencies; Bailment and pledge; Law of carriage of goods; Negotiable instruments Act. Law of insurance; Company law; Labor law.


Course Code: BUS 209
Course Name: Organizational Behavior
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Nature of organizational behavior; Individual behavior: personality, learning, and perceptions; Individual values and attitudes; Organizational stress: frustration, anxiety, and conflict; Motivation; Group behavior: basic concepts, roles, norms, and status; Group dynamics; Communication; Power, politics, and influence; Leadership; The organizational culture; Change and resistance to change; Group problem solving and decision making.


Course Code: BUS 301
Course Name: Human Resource Management
Prerequisite: BUS 209
Credit Hours: 3.00
Detailed Syllabus:Scope, role and function of human resource management; Staffing the organization: human resource planning and forecasting, recruitment and selection; Job design and analysis; Job evaluation; Performance management; Training and development; Motivation; Disciplinary measures; Promotion and compensation; Human resource audit and research; Employee participation; Labor Relations; Work Environment.


Course Code: BUS 302
Course Name: Financial Management
Prerequisite:BUS 104
Credit Hours: 3.00
Detailed Syllabus:Financial planning and control; Pro forma balance sheet model; Operating and financial breakeven analyses; Operating and financial leverage; Working capital management: concept and policy; Management of short term assets: cash, marketable securities, receivables, and inventory; Sources and management of short term financing: accruals, accounts payable, and short-term bank loans; Factoring; Choosing a bank; Long-term financing: common stocks, preferred stocks, bonds, and leasing; Organization restructuring: mergers and acquisitions; LBO; Dividend policies.


Course Code: BUS 304
Course Name: Management Information System and e-Commerce
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Computer and information processing; Strategic information system; Software and hardware; Telecommunication; System building methods; Transaction processing system; Office automation; DSS, ESS, AI; Computer security and disaster planning; Current issues and trends in information technology; Ethical, social and global issues in information technology; E-commerce: concepts, technologies, and tools; Current literature on e-commerce: networking basics, infrastructure architectures, security, front end/ back end integration, business models, online investing; Designing interactive web-sites; Electronic money; Creating and marketing products on internet; Use of internet for creating management information system.


Course Code: BUS 305
Course Name: Entrepreneurship
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Theories on entrepreneurship; Impact of environmental factors on entrepreneurship; SWOT analysis; New business start-up strategies; Business plan; Business launch; Cases on entrepreneurship.


Course Code: BUS 306
Course Name: International Business
Prerequisite: BUS 201, BUS 207
Credit Hours: 3.00
Detailed Syllabus:International business environment; International trade theories; International communication; International finance, economics, and marketing; International organizations and regulatory bodies; Mergers and acquisitions; National and sub regional trade; Bilateral and multilateral trade; Global business strategy; International law.


Course Code: BUS 307
Course Name: Strategic Management
Prerequisite: All major core courses
Credit Hours: 3.00
Detailed Syllabus:Concepts on strategy; Strategic thinking and planning; Organizational SWOT analysis; Conception and evaluation of alternatives; Strategic decision making: organizational, departmental, and business unit level; Strategic monitoring and control.


Course Code: BUS 308
Course Name: Research Methodology
Prerequisite: BUS 204
Credit Hours: 3.00
Detailed Syllabus:Types of research; Scientific thinking; Research process and design; Sample size and sampling technique; Data collecting, measurement, and scaling; Data coding and analysis; Research proposal writing; Research report writing and presentation; SPSS, C+.


Course Code: BUS 314
Course Name: Marketing Management
Prerequisite:BUS 206
Credit Hours: 3.00
Detailed Syllabus:Marketing management: concepts, tools, and techniques; Types of products; Product attributes; Product life cycle, New product development; Packaging; Branding; Pricing strategies; Promotional mix; Advertising budget; Media planning; Sales force allocation; Distribution strategies and channels; Marketing requirements of different organizations; Service marketing; Ethical and social issues of marketing; Export marketing; Modern trends in promotion.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.